

The annual “No Fish Dry July” marketing campaign from Keep Fish Wet is an try to present sport fish a break in the course of the hottest month of the yr. The idea is straightforward: “No Fish Dry July encourages anglers to ask themselves ‘do I really want a photograph of my fish?’ and challenges them to not take a single fish photograph throughout July. ” As an alternative, you’re inspired to take photographs of every part however the fish, focusing as a substitute on every part else that makes time on the water so particular.
This yr, so as to add additional incentive, the group has put collectively a cool giveaway. All you’ve received to do is tag your fish-less photographs #NoFishDryJuly and #KeepFishWet on Instagram and observe @maintain.fish.moist. The checklist of prizes is fairly spectacular.
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