
Kuiu’s sale to a non-public fairness group appeared like typical outside trade information, not less than till it was revealed that one particular person linked to the group has a combined monitor report on public-land conservation.
The sale of the favored California-based ultralight searching model was largely missed by the searching group when it was announced on Dec. 8 in a sequence of press releases, together with one issued by partial investor Cox Enterprises. Cox is an Atlanta-based conglomerate that features the cable and web supplier Cox Communications.
However on Wednesday the favored social media account Rack Junkies raised issues over the sale in a Facebook post and no small controversy ensued. With out itemizing names, Rack Junkies drew a connection between Cox Enterprises chair emeritus, James C. Kennedy, and his attempts to privatize stream access in Montana a decade in the past (extra on this in a minute).
“Now that this identical billionaire conservation cash [sic] owns a serious searching model, it’s truthful to ask the uncomfortable query,” wrote Rack Junkies operator Stephen Ziegler, who additionally owns DeLong Lures and Killshot Espresso. “Is it actually a good suggestion for a ‘conservationist’ who makes use of his cash to kick folks off public land to personal a searching model as large as KUIU?”
Members of the searching group weighed in within the feedback, with some requesting extra particulars and others swearing off Kuiu endlessly. To be clear, Cox Open air doesn’t personal KUIU.
Kuiu has been “acquired by an investor group comprising conservation-driven households and companies, together with Cox Enterprises,” in response to a press launch. The corporate’s funding in Kuiu is nested beneath a brand new division of Cox Enterprises, known as Cox Outdoors, alongside Loop Deal with. Cox acquired the Scandinavian fishing firm final 12 months.
Kennedy is now not the chairman or CEO of Cox Enterprises, and it’s unclear what his involvement with Kuiu will appear to be, if any. Kuiu CEO Melissa Woolf declined to call particular buyers for the reason that firm is privately held.
Kennedy presently chairs the James E. Cox Basis, which has donated some $325 million to conservation efforts, together with $100 million to Geese Limitless with a further $100 million promised.
Kennedy, now in his late 70s, couldn’t be reached for remark for this text. When requested about his previous lawsuit over public entry on the Ruby River, a Cox spokesperson declined to touch upon private issues of Cox members of the family.
Revisiting the Ruby River Struggle
Kennedy, who has a net worth of $9.9 billion, owns roughly 6,700 acres alongside the Ruby River in Madison County, Montana, onX Hunt and Madison County property information present.
Within the early 2000s, Kennedy “started to bodily bar entry by erecting barbed wire and electrical fences throughout the easement between the bridge and the water” of the Ruby River, in response to a 2015 opinion piece in Outside Bozeman by Don Thomas. Thomas is a Montana resident and outside author who contributed to Geese Limitless and Out of doors Life.
In the end Kennedy joined in as a complainant in a lawsuit that would have barred public entry to waterways throughout Montana if he’d received. As an alternative, the Montana Supreme Courtroom ultimately ruled against personal landowners in 2014 and upheld public waterway entry within the state.

When Thomas criticized Kennedy’s efforts to close out entry in his 2015 column, Ducks Unlimited fired Thomas, who told reporters at the time that he suspected Kennedy approached the DU board and insisted on his termination.
The general public firing triggered unimaginable turmoil within the searching group, with some hunters going as far as to write down DU out of their wills, Thomas says. Right now, the 77-year-old Lewistown resident nonetheless stands by what he wrote in protection of public entry. Kennedy’s makes an attempt to shutter entry to the Ruby River and overturn public entry state-wide had been, he says, “so totally pointless it was nearly vindictive.”
“No one floating the Ruby River was bothering him one bit. [Barring access] was clearly unlawful. The courts determined that repeatedly. He didn’t must do it, he shouldn’t have finished it. I’m not going to fake that he hasn’t finished some good for waterfowl habitat [with his donations], however this was actually a petty factor and there was no purpose for it.”
Thomas presently serves on the board of the Montana Sportsman Alliance, which he says regularly offers with wealthy out-of-staters who move to Montana and try to upset the established order of public anglers and hunters.
“I used to be offended, and perhaps anger wasn’t one of the best emotion to convey to the desk,” Thomas says of his criticism of Kennedy. “Nevertheless it was actually nicely obtained. I couldn’t purchase a beer in Bozeman for a 12 months after that. In comparison with what seems within the media on a regular basis right this moment, it was actually fairly tame. Ninety p.c of that article was only a historical past of the PLWA and court docket circumstances. Nobody ever challenged the factual materials within the article. It was free expression of an opinion.”
Ziegler, the hunter behind Rack Junkies, feels equally about attempting to lift public consciousness about any potential connection between Kennedy and the Kuiu acquisition.
“I’ve simply seen that loads of the folks controlling this trade are billionaires and politicians,” Ziegler tells OL. “I hope that James Kennedy comes out and says, ‘You already know, that is what occurred. That is what I did,’ and makes all of it good. I would like transparency.”
The Way forward for Kuiu Below New Possession

Melissa Woolf has served as Kuiu’s CEO since 2018, and has labored on the firm since Jason Hairston based it 14 years in the past (she and Hairston had been neighbors). Woolf and her group are remaining of their roles beneath Kuiu’s new possession. And though some social media customers have criticized Kuiu for “promoting out” to personal fairness, Woolf clarifies that Kuiu has really obtained PE funding since 2017.
“Kuiu has at all times stood for conservation and public-land searching, and that hasn’t modified,” Woolf says. “The brand new possession group shares those self same values and are devoted hunters who help public-land entry. Kuiu’s stance on public land is not going to change.”
Woolf expects Kuiu to stay a direct-to-consumer model beneath its new buyers, which embody the Cox household. The model additionally has plans to open extra brick-and-mortar shops to construct on its 5 retail locations presently open in California, Texas, and Maryland. Because of that funding, Woolf says, Kuiu now has the liberty to deal with “efficiency over revenue” and improve the brand’s conservation initiatives.
“The brand new possession actually made it clear that they need Kuiu to proceed to innovate and make nice gear. They’re actually passionate sportsmen and outdoorsmen. They clearly like what we’re doing and wish to lean into that extra with us,” Woolf says. “I really feel actually good about this group realizing that it’s not simply what you [might] take into consideration with personal fairness — these are outside fanatics who already cherished Kuiu and who had been already end-users of our product.”
Dac Collins contributed reporting.
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