Picture courtesy of SITKA
Sitka Gear, the Bozeman, Montana–primarily based technical looking attire firm, has launched Sitka Fish, a brand new line of efficiency fishing attire designed to work throughout all waters. The enlargement marks the model’s transfer from a seasonal looking focus to a year-round out of doors attire firm.
The launch isn’t a stretch for the model—Sitka says 70 % of its present prospects already establish as anglers. With almost 58 million fishing members in america, the corporate sees a big hole in purpose-built fishing attire.
“Fishing is greater than a interest for our prospects—it’s a part of how they stay,” stated Matt Carara, Product Line Supervisor at Sitka Gear. “With Sitka Fish, we’re delivering gear that removes limitations to the pursuit of fishing, so anglers can give attention to connecting with the fish, the setting, and the folks round them.”
The Lineup
The preliminary product vary is headlined by three techniques:
Crosscurrent Wading System. A stockingfoot wader constructed with four-layer Gore-Tex Professional development, out there in zip and non-zip configurations ($800–$1,000). Function-built wading boots ($249 felt, $299 rubber) characteristic replaceable traction techniques, quick-drying supplies, and development aimed toward surviving moist/dry cycles.
CAT-5 Jacket and Bib. A rain-and-wind system ($500 every) utilizing Gore-Tex with Stretch expertise, designed to keep up casting and netting mobility whereas delivering waterproof safety.
Guard Solar Hoodie ($99) and Guard LS Shirt ($129). Heat-weather layers with built-in UPF 50+ solar safety and Insect Protect remedy.
The total product vary is obtainable at sitkagear.com/fish, in Sitka Gear retail places, and at choose specialty retailers nationwide.
Movies
To showcase the gear throughout a spread of fisheries, Sitka produced 4 brief movies: “A City Referred to as Sitka” (steelhead in Alaska), “Feathers to Fins” (turkey and allow within the Yucatán), “Casting for Ghosts” (musky within the Midwest), and “Kings to Giants” (tarpon and largemouth bass in Florida). The movies will roll out from February by means of June 2026.
Conservation Partnerships
Sitka Fish launches with 5 conservation partnerships: Theodore Roosevelt Conservation Partnership (public water entry), American Rivers (river safety and restoration), Keep Fish Wet (science-based catch-and-release schooling), Captains for Clean Water (Everglades and clean-water restoration), and Backcountry Hunters & Anglers‘ Armed Forces Initiative with the Chesapeake Bay Basis (habitat restoration).
“At Sitka, conservation will not be a marketing campaign—it’s core to how we present up within the open air,” stated Lindsey Davis, Director of Conservation at Sitka Gear.
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