
Keith Lusher 04.03.25
The U.S. Postal Service (USPS) has launched its newest Eternally stamps collection that includes Freshwater Fishing Lures. The stamps have been formally devoted at Johnny Morris’ Wonders of Wildlife Nationwide Museum and Aquarium in Springfield, Missouri on March 13.
The brand new assortment showcases 5 well-liked lure varieties: crankbaits, in-line spinners, spoon lures, wakebaits, and poppers. These lures, which mimic pure prey to draw fish in lakes, rivers, and streams, have every performed a major function within the evolution of fishing as a sport.
“With these stamps, the Postal Service celebrates the wonder and ingenuity behind a few of America’s most profitable lures,” mentioned John DiPeri, USPS Western Area vp, on the dedication ceremony. “As our design staff would let you know, becoming topics in such a tiny body isn’t any small feat. Nonetheless, with their miniature measurement and design prospers, fishing lures make ideally suited stamp topics.”

The stamps characteristic pictures by Sarah Cramer Shields and have been designed by Greg Breeding, an artwork director for the USPS. Breeding, who acquired the undertaking in spring 2023, introduced private expertise to the design course of.
“Though I’m not an energetic fisherman, I grew up going fishing with my dad,” Breeding defined. “His deal with field was full of lures, together with most of these on this issuance, however he wouldn’t let me use them. He insisted that I fish with earthworms. However I all the time had my eye on these fishing lures!”
The gathering contains what look like basic lures that might be acquainted to many anglers, together with the Jitterbug designed by Bass Fishing Corridor of Famer Fred Arbogast, alongside what appear to be a Strike King crankbait, Insurgent Pop-R popper, Eppinger Dardevle spoon, and Mepps Aglia spinner.

Johnny Morris, legendary angler, conservationist, and founding father of Bass Professional Outlets, expressed his enthusiasm for the stamps: “We’re honored to be part of this occasion celebrating the nice sport of fishing at Wonders of Wildlife Nationwide Museum and Aquarium in our hometown of Springfield, Missouri. These stamps spotlight a few of the most iconic freshwater fishing lures all through historical past, and we hope they’re an inspiration for all to get pleasure from nature and make completely satisfied reminiscences out on the water.”
The pane of 20 stamps options 4 of every lure sort, with “FRESHWATER FISHING LURES” printed in three totally different colours throughout the highest. The popper and spinner stamps seem barely longer than the others, reflecting the various shapes of the particular lures.

Eternally stamps are valued on the present first-class mail postage price — presently $0.73 — and stay legitimate for mailing no matter future worth will increase. They historically characteristic necessary themes in American tradition, with the USPS receiving roughly 30,000 solutions for brand spanking new stamp designs yearly.
Whereas the discharge has been welcomed by fishing fanatics, some social media customers have criticized the USPS, calling on the postal service to “make investments extra on mature supply instances” and questioning why their deliveries have skilled delays.
The Freshwater Fishing Lures Eternally stamps at the moment are obtainable for buy on the present price of $0.73 every.
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